About Us – Quazelle

Built from seven years
of doing the work.

Quazelle did not start as a technology company. It started as a question: why is it so difficult and expensive for organizations to get reliable market intelligence in the Middle East? The answer became a platform.

From MENA consulting to global market research automation.

Ready-made dashboards for ongoing visibility. Custom studies for the specific question you need answered now.

01/03

Where it started

Quazelle began as a boutique advisory practice in the Middle East, helping corporations, consultants, and investors find reliable intelligence in data-scarce markets.

Our MENA roots shaped our approach: rigorous fieldwork, bespoke research, and boardroom-ready insights built from the ground up.

Early Coverage

UAE

KSA

Egypt

Jordan

Qatar

Morocco

Our journey to global impact

After 100+ engagements, Quazelle saw the same research gaps, repeated questions, and quality issues appearing across markets. What began as a Middle East consulting firm evolved into a global platform built to deliver faster, automated, and scalable market intelligence.

Regional expansion timeline

MENA

Advisory practice launched across the Gulf, Levant & North Africa

2019

🇦🇪

Emerging Markets

Expanded research coverage to Sub-Saharan Africa & South Asia

2022

🌍

Europe

Platform launched; first European enterprise clients onboarded

2023

🇪🇺

North America

Global footprint established with North American market entry

2019

🌎

Why Quazelle was built

Quazelle was built to turn our advisory expertise into a scalable global product. It now combines continuously updated market intelligence with a custom research engine that delivers complex projects in days, not months.

Platform evolution

Regional advisory practice

Manual, MENA-focused, bespoke

1 Standardized frameworks

Repeatable, multi-market methodology

2 Global automated platform

Scalable infrastructure, worldwide reach

3 Where we are going

Quazelle is built to make market intelligence instantly accessible, from broad industry views to detailed consumer insights. Our vision is to help businesses worldwide make faster, better decisions without the cost, delay, or limits of traditional research.

Target Regions

MENA

Europe

North America

APAC

Africa

LATAM

What's Ahead

• 40+ market coverage across 6 continents

• Real-time sector intelligence automation

• Regional analyst consultation network

The region's most
trusted intelligence partner

Delivering decision-grade research to the organizations shaping future.

48 hrs

Average response time

For research inquiries

200+

Client organizations

Enterprise & advisory

15 Global markets covered

Core & expanding

2.5M+

Data points analyzed

Across markets & sectors

The people behind
the intelligence

A senior team with deep roots in strategy consulting, data science, and regional expertise.

Zayne Abudaka

CEO

Leads the company’s strategic direction with a strong focus on research quality, market relevance, and client trust. Brings leadership experience across consulting, regional advisory, and decision-grade intelligence.

Obada Shtaya

COO

Oversees operations and delivery to ensure research projects move smoothly from scope to execution.  Focused on building efficient systems that support reliable insights and strong client outcomes.

Mohammed Abu Qare

CTO

Drives the technology foundation behind the company’s research, data, and intelligence platforms.  Bridges technical execution with business needs to make insights more accessible and scalable.

Hammam Othman

Director of Business Development

Leads growth, partnerships, and client engagement across key markets and sectors.  Helps organizations identify the right research solutions for their strategic questions.

Yousef Srouji

Director of Analytics

Leads analytical thinking across research projects, turning complex data into clear business insights.  Focuses on accuracy, structure, and practical recommendations for decision-making teams.

Lareen Barghouthi

Lead Data Scientist

Applies data science and advanced analysis to uncover patterns, signals, and market opportunities.  Supports research depth through clean data, strong methodology, and evidence-based insight.

Imad Salame

Senior Full Stack Developer

Builds and maintains the digital systems that power research delivery and platform experiences. Supports product reliability, performance, and seamless access to intelligence tools.

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Built from seven years of doing the work.

Quazelle did not start as a technology company. It started as a question: why is it so difficult and expensive for organizations to get reliable market intelligence in the Middle East? The answer became a platform.

From MENA consulting to global market research automation.

Ready-made dashboards for ongoing visibility. Custom studies for the specific question you need answered now.

Where it started

Quazelle began as a boutique advisory practice in the Middle East, helping corporations, consultants, and investors find reliable intelligence in data-scarce markets.

Our MENA roots shaped our approach: rigorous fieldwork, bespoke research, and boardroom-ready insights built from the ground up.

Early Coverage

UAE

KSA

Egypt

Jordan

Qatar

Morocco

Our journey to global impact

After 100+ engagements, Quazelle saw the same research gaps, repeated questions, and quality issues appearing across markets. What began as a Middle East consulting firm evolved into a global platform built to deliver faster, automated, and scalable market intelligence.

Regional expansion timeline

MENA

Advisory practice launched across the Gulf, Levant & North Africa

2019

🇦🇪

Emerging Markets

Expanded research coverage to Sub-Saharan Africa & South Asia

2022

🌍

Europe

Platform launched; first European enterprise clients onboarded

2023

🇪🇺

North America

Global footprint established with North American market entry

2019

🌎

Why Quazelle was built

Quazelle was built to turn our advisory expertise into a scalable global product. It now combines continuously updated market intelligence with a custom research engine that delivers complex projects in days, not months.

Platform evolution

Regional advisory practice

Manual, MENA-focused, bespoke

1

Standardized frameworks

Repeatable, multi-market methodology

2

Global automated platform

Scalable infrastructure, worldwide reach

3

Where we are going

Quazelle is built to make market intelligence instantly accessible, from broad industry views to detailed consumer insights. Our vision is to help businesses worldwide make faster, better decisions without the cost, delay, or limits of traditional research.

Target Regions

MENA

Europe

North America

APAC

Africa

LATAM

What's Ahead

• 40+ market coverage across 6 continents

• Real-time sector intelligence automation

• Regional analyst consultation network

The region's most trusted intelligence partner

Delivering decision-grade research to the organizations shaping future.

48 hrs

Average response time

For research inquiries

200+

Client organizations

Enterprise & advisory

15

Global markets covered

Core & expanding

2.5M+

Data points analyzed

Across markets & sectors

The people behind the intelligence

A senior team with deep roots in strategy consulting, data science, and regional expertise.

Zayne Abudaka

CEO

Leads the company’s strategic direction with a strong focus on research quality, market relevance, and client trust. Brings leadership experience across consulting, regional advisory, and decision-grade intelligence.

Obada Shtaya

COO

Oversees operations and delivery to ensure research projects move smoothly from scope to execution. Focused on building efficient systems that support reliable insights and strong client outcomes.

Built from seven years
of doing the work.

The region's most
trusted intelligence partner

The people behind
the intelligence

Oversees operations and delivery to ensure research projects move smoothly from scope to execution.  Focused on building efficient systems that support reliable insights and strong client outcomes.

Drives the technology foundation behind the company’s research, data, and intelligence platforms.  Bridges technical execution with business needs to make insights more accessible and scalable.

Leads growth, partnerships, and client engagement across key markets and sectors.  Helps organizations identify the right research solutions for their strategic questions.

Leads analytical thinking across research projects, turning complex data into clear business insights.  Focuses on accuracy, structure, and practical recommendations for decision-making teams.

Applies data science and advanced analysis to uncover patterns, signals, and market opportunities.  Supports research depth through clean data, strong methodology, and evidence-based insight.