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What the work
looks like in practice.
Real engagements. Structured outcomes. Every case study below represents a decision that was informed by Quazelle intelligence, delivered on time and on budget.
Growing library of case studies
70%
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40+
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- Featured Engagement
Real Engagement
A cold salads brand discovers it has been speaking to the wrong audience entirely.
Client Context
A food brand with an established cold salads product line was investing in marketing but seeing limited traction. Internal assumptions pointed to pricing and distribution as the likely barriers.
The Challenge
Unlike retailers, food manufacturers rarely have access to point-of-sale data. But even if they did, it would have pointed them in the wrong direction. The data would have shown men making the purchase at the shelf — without revealing that behind most of those transactions was a woman making the decision at home. Quazelle went beyond the point of sale and asked the real question: who actually decides?
What we did?
- Quazelle ran a consumer study across the brand's target market, collecting from existing customers and the broader public. The data revealed two things the brand had not expected: women were the primary decision-makers for this product category, and the brand had almost no awareness among them. Quazelle also identified the specific personas of women most likely to purchase — their media habits, lifestyle patterns, and purchase triggers.
What Changed?
- Instead of a broad mass campaign, the brand ran a targeted campaign built around the personas Quazelle identified. Radio placements reached women in home and commute contexts. The message spoke directly to the decision-maker, not the household in general.
The Result
Market share grew from 4% to 7% within six months. A campaign that would have cost significantly more to run broadly delivered stronger results at a fraction of the spend — because it was built on evidence, not assumption.
- All engagements
Structured outcomes,
Not Stories
Explore the breadth and depth of Quazelle’s engagements. Each project is designed to deliver structured, actionable outcomes quickly, ensuring insights are immediately usable for strategic decisions rather than just descriptive stories.
Private Equity
Education
KSA
Investor Due Diligence on Saudi EdTech Market Sizing
A London-based PE firm required independent validation of a target company's TAM claims in the Saudi K-12 and higher education technology market before committing to a Series C investment.
12 Days
Delivery
45
Interviews
1
Markets
Private Equity
Education
KSA
Investor Due Diligence on Saudi EdTech Market Sizing
A London-based PE firm required independent validation of a target company's TAM claims in the Saudi K-12 and higher education technology market before committing to a Series C investment.
12 Days
Delivery
45
Interviews
1
Markets
Private Equity
Education
KSA
Investor Due Diligence on Saudi EdTech Market Sizing
A London-based PE firm required independent validation of a target company's TAM claims in the Saudi K-12 and higher education technology market before committing to a Series C investment.
12 Days
Delivery
45
Interviews
1
Markets
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